Responsible Tourism and Social Responsibility

We are the caretakers of the earth. We do not own the fresh water, the air, the plants, or anything that lives on the earth and in the sea.  We are the guardians, entrusted with the preservation of the world for future generations.  Anything we take or make use of must be replaced with interest.  Everything we do must be with an open and clear mind, with respect and a true desire to better the lives of everyone around us.


We limit the amount of paper wastage, always re-using paper whenever possible. We actively encourage communication via e-mail and store all documents and data digitally instead of on paper. We no longer print paper brochures but instead use digitally produced brochures.

We encourage our guests to get “off the beaten track” and visit places of unique beauty and interest, not on the “bus rush” trail. By adopting a pioneering spirit, unforgettable experiences and memories can be enjoyed.

We educate our guests about nature and the inter-dependency between all living things. Everything has its role in the ecosystem.

In bringing tourists to rural areas, and thereby creating employment, we also educate the local communities about the importance of preserving nature and everything in it.


We design and encourage tours to community-based eco projects that are run in a responsible manner and which benefit the whole community.

Before arriving at a local community, our guests are given information concerning local customs and traditions. This is to make them aware of the impact their behavior can have on the local community.

We support the concept of Responsible Tourism, as we strongly believe that local communities must share the benefits of tourism.


It is only when we can put money in the pockets of the underprivileged, when we can create jobs to the previously unemployed and when we can show that animals, trees and plants are worth more if they are alive than dead that tourism will succeed. The benefits of tourism must go to the people living in the area where the tourist visits, not just into the bank accounts of large enterprises.

For this reason, we always try to use local guides and to support community projects when possible in our tours. Their local knowledge, often gained from birth, is invaluable and gives the visitor a unique experience.

During our cultural tours, we aim to use local accommodation as far as possible. These venues employ local people and support local producers of food and goods, thus assisting with the general empowerment of local communities.

We always encourage our guests to purchase the souvenirs and holiday mementos from reputable local traders. This will benefit the visitor as these items are usually more affordable when purchased directly from the source, and it also benefits the local economy, particularly in rural areas where formal employment is still scarce.

Author: Africa Road Travel

Africa Road Travel is an established inbound southern African tour operator. Our parent company (Cape AgriTours) was established more than 14 years ago, Africa Road Travel started in 2001 and opened their own independent offices in Cape Town in 2004. Since then the company has grown in leaps and bounds, besides the years of accumulated professional industry knowledge and experience, we enjoy special industry contracts with many service providers, Hotels and Guest Houses. This allows us to provide you with individual attention, free assistance with your vacation plans, a free ground handling service and discount prices.

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